The real estate policy is changing day by day. What remains unchanged is the confidence of the state in regulation. As a downstream industry, the household industry is more or less affected by the property market. However, with the introduction of affordable housing and the increase of the proportion of renovation of old houses, the furniture industry has achieved rapid development, which runs counter to the sluggish property market and enters a golden era of development.

The trend is now entering a golden development period

Professionals believe that the furniture industry is an evergreen industry, as well as an industry of sustainable development and enriching the people.

At present, our country is still in the middle stage of industrialization, and the urbanization rate is still relatively low. If we want to reach the level of the moderately developed countries, we still have 20 years to go. I think these 20 years are also the 20 years of continuous and steady development of China's furniture industry, and the golden development period of the furniture industry. If we focus on the expansion of quantity in the first 20 years, we will focus on the improvement of quality in the next 20 years. We should seize the golden opportunity period, because the national economy is moving forward at 8% speed and needs a lot of furniture. If the GDP growth rate is 8%, the growth rate of the furniture industry will be about 15%, which can be coordinated.

From the perspective of the international market, although there are still many uncertain factors, I think the high-quality and cheap Chinese furniture will still be popular with the people of the world, so the export will continue to grow steadily, but the growth rate will not be large.

Another development trend is that our industry may continue to shift north to the central and western regions, which will also make our overall industrial layout more reasonable.

Operation: 2012 will be better than last year

Since last year, despite the impact of the international financial crisis, the furniture industry has suffered a lot of difficulties. However, under the guidance of a series of policies to maintain growth, expand domestic demand and adjust the structure, and with the joint efforts of the whole industry, the furniture industry has overcome various difficulties, and the production has grown steadily. The structural adjustment has achieved initial results, the economic benefits have improved significantly, and the domestic market has further expanded. According to statistics, the total industrial output value of the furniture industry from January to October 2011 was 413.11 billion yuan, and the total industrial output value of the furniture industry in October was 46.824 billion yuan, and the number of enterprises in the furniture industry was 4086. About 100 million yuan. The first quarter of this year started well, with exports up 26% year on year.

Industry insiders said that at present, the operation of the furniture industry has the following characteristics: First, it is difficult for export enterprises. From the perspective of enterprises above the designated size, the development momentum of domestic brand enterprises is good. Export-oriented enterprises, especially those mainly exporting to Europe and the United States, have more difficulties. Individual enterprises have a relatively large decline, and small and medium-sized enterprises without brands are also more difficult. Last year, a number of enterprises fell, but not too much. Second, the development of various regions is not balanced. Zhejiang, Shandong, Hebei, Beijing and Sichuan are developing relatively fast, and private enterprises in Guangdong are also developing rapidly. In addition, the speed of our industrial transfer has accelerated significantly, and the exports of several regions with fast growth - Henan, Jiangxi and Anhui have more than doubled. These are all transferred from Guangdong to these places. The development of Northeast China is not fast, and that of other places is also relatively slow. Third, structural adjustment and transformation achieved results. In the face of the financial crisis, the majority of enterprises have constantly adjusted the structure, improved the quality, increased the variety and promoted the industrial upgrading. In addition, the enterprises have strengthened management and reduced costs, so the enterprise benefits have improved significantly.

At present, there are mainly the following problems in the development of the industry. First, the product quality is uneven, the high-end products are insufficient, the capacity of middle and low-grade products is excessive, and the competition is fierce. The second is blind development. Many places regard furniture as a pillar industry, which is of course good, but there is also the problem of repeated construction. Third, the international situation is not clear, and exports are still more difficult. Fourth, in general, management is relatively extensive and labor productivity is low.